A large percentage of content that users deal with on a daily basis is created by other users. Every minute more than 90,000 videos and images are uploaded to YouTube, Flickr and other social media websites, yet this represents a relatively small revenue percentage when compared with traditional media. We believe that one reason for this is the publisher's lack of ability to understand high density content that lacks the adequate description. With mobile platforms providing users with easy methods for rich media upload, this problem will rapidly increase.
A mashup is a hybrid Web application that combines complementary elements from two or more sources to create one integrated experience. Content used in mashups is generally sourced from a third party via an API or from Web feeds (e.g. RSS or Atom). Basically, the point is to take multiple data sources or Web services and turn them into something useful. The idea of combining Web services is not a new one, but it has gained immense traction in recent times and will likely continue to grow in popularity. In this entry I will be discussing both the promising future mashups offer and also potential pitfalls.
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